Your 'Why' is Consistent; Let the 'How' be Flexible.

The who, what, when, where, why, and how are important for business owners. (And anyone in general, no matter what area of life we’re talking about.) Answering these questions is a helpful way to organize ideas and remain grounded in your goals.

For me, focusing more on the “why” over the “how” (or any of the others) has proven to be MOST helpful. 

Here’s why: (see what I did there…) 

When I first moved to Savannah, GA with a carload of belongings and my cat, I had no clue how I was going to make it all work. I just knew I would. 

Working with clients, doing their hair and makeup, matters to me. It brings me joy to create with others, and see the expression on their face when they look in the mirror. It’s important to me that clients feel comfortable and at ease in my chair. In addition, having a professional background in Psychology and Social Work has helped to develop my interpersonal connection skills over the years. Creating a safe space to connect with clients and pass along that joy is the goal.

Connecting with people will always be my “why”. Doing hair and makeup is just one of the “how’s”.

The additional “how’s” can be more tricky. I remember standing in my empty kitchen over looking my empty living room, with next to nothing in my bank account, thinking; “I have NO idea HOW I am going to do all of this, I just know I will.” 

This has been an unrecognized pattern in my life, until recently. More times than I can count I’ve set out to accomplish something thinking... “no idea how, but I will.”

I’ve come to understand that the “how” is fluid. It will change. How you make money, how you attract clients, how you spend money, how you prioritize your time, how your business evolves and develops will change. That’s inevitable. As you grow, the methods that once worked will no longer make sense. You’ll reevaluate, develop new methods and continue forward. 

The “why” may morph slightly. It may take on new shapes over long periods of time. For the most part, your “why” will be steadfast. The “why” is connected to our hearts and souls. It’s what drives us on the days when the “how” feels blurry and frustrating. 

Search within to discover your “why”. Write it down and tape it up someplace you’ll see it every day. Fold it up and carry it with you. Remind yourself frequently why you’re doing what you’re doing.

In the meantime, allow the how to happen. Let it change. Learn to lean into that change and welcome it. Focus on your “why”, and the rest will come.

-S