Small Business Goal Setting

Recently I was introduced to Derick Grant’s Social Media Page (Instagram @dgmindset). I came across a video where he was talking about setting goals. The takeaway I received from that video is that when you set a goal, be sure it’s derived through inspiration, not desperation. That concept definitely got my wheels turning!! Throughout the years I have found myself coming up with ideas for my business only to find they’re fleeting and not something I’m fully ready to commit to.

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The Best Wedding Lip Colors for 2023

If you’re like me, you enjoy sentimental things. I love having items I bought for a special occasion and continuing to use them throughout the years! Like a perfume, a lip color, or a nail color. Every time I wear an item selected specifically for that day, it brings back all the amazing memories! Below I’ve created a list of The Best Wedding Day Lip Colors for 2023!

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The Best Nail Polish for Your Wedding

Many Brides opt to get their nails done in the salon before their wedding day. Others like to do their own. Either way, choosing the perfect color can be difficult. I’ve seen a lot of nail colors over the years and these are some of my absolute favorites! Even if you choose a color at the salon, it’s nice to have one of your own on hand. That way, whenever you wear it, you’ll think of your wedding day!

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The Best Lipstick/Lip Combo for your Wedding Day!

If you love makeup, products, fashion, or things in general, then you may be like me when it comes to sentimental moments. I love having a specific nail polish color, lip color, perfume, piece of jewelry, or an item in general that reminds me of special moments. Then, whenever I use or wear that item down the road, it brings back all those memories.

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Tips For Your Wedding Day: Getting Ready The Day Of!

As hair and makeup artists, we want the getting-ready process on the morning of your wedding to be calm, relaxing, stress-free, and fun. So, here are some tips to help you with the timeline and some additional ideas for the morning of!

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Why do a Consultation?

For me, Hairstyling and Makeup Artistry on your wedding day are so much more than sweeping in, putting on some makeup, and heading out the door. The time with your artist is important. Part of our job is to create a streamlined, easy, peaceful, and enjoyable experience that helps set the tone for your day.

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What is the difference between Natural, Natural-Glam, and Glam Makeup?

Professional makeup is different. When you hire a professional makeup artist, it’s for a specific reason. You want the makeup to last and look beautiful for your entire event. You want to achieve a specific look that is elevated from your everyday “out the door” look, even if it’s natural. This takes skill, time, knowledge, experience, and more products than you might think. It also takes time, knowledge, and effort outside of the chair in terms of educating ourselves about product ingredients, what products will work for your skin type, products that work well together and for your skin type, etc.

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Most Used Products: Wedding Edition

Every time I work at a wedding, clients ask about these specific products. Listed below are my favorite and most used/asked about products. You can click the picture and it will take you directly to the product for purchase if you’d like. These items will always be here for reference. If you have any questions about products to use, please let me know! I’m happy to help.

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Get To Know The Artist

These posts are so fascinating. There’s so much more to your vendors and artists than what meets the eye. Most of it is relatively irrelevant in terms of hiring… but it’s neat information anyway! So, here are some fun facts about me you probably didn’t know before today! 1.) I have three degrees outside of Hairstyling and Makeup Artistry. The first two are bachelor’s degrees in both Psychology and Social Work.

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5 Tips To Prepare For Your Makeup Appointment

Getting your makeup done for any event is exciting! If you’ve never had your makeup done by a professional (and even if you have) here are 5 tips to help you prepare for your appointment. Let me know in the comments what your tips are. Note: These are general suggestions. If you have further questions about anything at all, please ask your artist. We are here to help!

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5 Tips To Prepare For Your Hairstyling/Bridal Appointment

Whether you’re getting ready for your wedding, a wedding, a special occasion, or a photo shoot, there are some things you can do to prepare for your appointment ensuring the best possible outcome! These are general tips. If you’re unsure and have specific questions, always ask your stylist. We are here to help and want you to have the best experience.

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Shea Hollister
The Importance Of Sharing What You Learn.

This is true for Hair and Makeup Artists. Again, speaking on a specific skill I practice myself: there’s room for all of us. We all learn and practice our craft differently. How I run my business may not resonate with one artist, but it will with another. This is true for the clients you’ll attract as well. Who you are as an individual and an artist will attract clients who value your talent and the way you run your business. Where you are on your path will be different from other artists and will change over time. That’s a good thing. Intake the lessons you need to learn now, process all of that information, and continue sharing your growth with others.

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Shea Hollister
Your 'Why' is Consistent; Let the 'How' be Flexible.

The who, what, when, where, why, and how are important for business owners. (And anyone in general, no matter what area of life we’re talking about.) Answering these questions is a helpful way to organize ideas and remain grounded in your goals. For me, focusing more on the “why” over the “how” (or any of the others) has proven to be MOST helpful. Here’s why: (see what I did there…)

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Shea Hollister
The In-Between; A Different Perspective When Feeling Stuck.

The in-between.

I used to hate the in-between (sometimes I still do.) You know, that space in time between where you are now and where you want to be. That space where you can’t wait to have the thing, own the business, be in the relationship, have the career, and so on.

It wasn’t until recently that I realized… you are literally always in the in-between.

Once you’ve reached where you want to be, there will be another goal to achieve, another thing to have, another step in the process. All of that places you back in the in-between: where you are now and where you’re headed.

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Shea Hollister
Pennsylvania Wedding Hair and Makeup Artist

Networking is a big deal in this industry, but meeting vendors in person was rather difficult given the situation at the time. Instead of driving to venues, bridal shops, and florists to introduce myself, I sent out an introduction letter. Yep, old-fashioned ink, paper, and snail-mail. Of the 50 plus letters I sent, I received feedback from more than half. I call that a massive win!

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Shea Hollister
4 Tips For HMU Artists

I’ve been a full-time freelance hair and makeup artist for seven years. Prior to entering the industry full time I worked as a counselor after earning my Master Degree in Psychology with a concentration in the study of human behavior.Trust me when I say I’ve made a lot of mistakes over the past seven years. (Okay, we’ll call them lessons.) I’ve also learned a lot! My goal with big posts specifically for Artists is to shed a little light on the things I’ve learned to practice. Hopefully these tips will help you in your artistic journey!

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Shea Hollister
How To Do Makeup

If you’ve ever been frustrated while trying to follow a makeup tutorial online, there’s a simple explanation, and it’s not you! Often times the artist’s tutorial is meant for their face and eye shape, not yours. When you try to follow their steps exactly, the results will look different. It’s not your lack of skill, it’s that their face is not your face. That’s ok! I’m here to help! Click the link for more information.

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Shea Hollister
Holiday Gift Guide for Makeup Lovers

It’s no secret that I love makeup. At the same time, I do believe less is more. Personally, I prefer fewer items that actually work and make me happy every time I reach for them. That being said, here are a few recommendations for the makeup lovers in your life. Or, you know, for yourself *wink, wink*! Take your time, choose items you really want/need and will love until they’re gone!

Sephora is having their Sale!!!! Until 11/15 (This Monday) Code: YAYHOLIDAY

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Shea Hollister